“Nothing is created, nothing is destroyed, everything is transformed”

Vocative, the first 100% eco-sustainable and traceable Italian fashion house, was founded by Ciro Pistarino and Manuel Zanola to form the perfect combination of tradition and innovation. Vocative is synonymous with sustainability and consciousness in the haute couture fashion world. An experience that respects the environment, more than just producing clothes.

Ciro Pistarino heads one of the most well-known men’s fashion houses in Italy and makes tailored clothes for bankers, businessmen, sportsmen and entrepreneurs from his workshop in Brera in Milan.
For years Manuel Zanola has been developing and launching start-ups and projects with technology and sustainability at their core, like Homy, Ermes Monitor, Italianway and Fractalgarden.
VOCATIVE, 500% UNIQUE

100%

MADE IN ITALY

No mass production, no industrial supply chains.
Every garment is created and made-to-measure by master Italian tailors using 100% eco-sustainable materials.

100%

MADE IN ITALY

No mass production, no industrial supply chains.
Every garment is created and made-to-measure by master Italian tailors using 100% eco-sustainable materials.

100%

SUSTAINABLE

Nothing happens by chance. Thanks to constant and thorough research, Vocative guarantees the use of sustainable fabrics chosen from the absolute best in Italy, using natural dyes with no chemical or polluting substances. The buttons are made of animal-free fibres and are always 100% sustainable. The hangers and packaging are made from recycled materials, and can be recycled.

100%

SUSTAINABLE

Nothing happens by chance. Thanks to constant and thorough research, Vocative guarantees the use of sustainable fabrics chosen from the absolute best in Italy, using natural dyes with no chemical or polluting substances. The buttons are made of animal-free fibres and are always 100% sustainable. The hangers and packaging are made from recycled materials, and can be recycled.

100%

CARBON FREE

Emissions produced by the trucks which deliver our products are offset by installing and managing beehives. The whole process is traced using blockchain.

100%

CARBON FREE

Emissions produced by the trucks which deliver our products are offset by installing and managing beehives. The whole process is traced using blockchain.

100%

TAILOR-MADE

Vocative is Italian fashion which combines the quality of an exclusive product – which can be completely made-to-measure, from the measurements to the garment’s features – with extreme attention to the eco-sustainability of every detail.

100%

TAILOR-MADE

Vocative is Italian fashion which combines the quality of an exclusive product – which can be completely made-to-measure, from the measurements to the garment’s features – with extreme attention to the eco-sustainability of every detail.
100% TRACEABLE USING
BLOCKCHAIN

Every garment is fitted with an electronic seal that uses Blockchain technology to identify every product, to guarantee that every component of the garment (fabric, thread, buttons, lining, etc.) is part of a completely sustainable supply chain. With the Vocative app you can view the production cycle from the sustainability point of view: the origin and composition of the materials used, where it was produced, and proof of the offsetting adopted for the parts of the process which require it, e.g. transport.